The Marketing & Communications Task Force’s charge is to review, evaluate and define the overarching brand for the new school, including the name and development of supportive elements for the newly combined department and those that will be renamed. The outcome will be to provide meaningful recommendations and a PR strategy proposal to be considered by the Vice President and President. This group will comprise Galveston and College Station marketing and communications staff and be supported by various subcommittees with students, faculty, and staff representation necessary to establish recommendations.
To achieve broad campus and stakeholder engagement, the task force will organize similarly to an emergency incident response model with a small team tasked with developing recommendations for consideration that are supported by community feedback and functional teams. The scope of their role is outlined as follows.
The deadline for Task Force recommendations has been extended to allow additional time for teams to gather feedback.