OUR BRAND    

Research vessel fying the Texas A&M flag

Our brand is one of our most important assets.
It is defined by our reputation − what we want others to think about when they hear "Texas A&M University at Galveston." Our brand is more than just logos, colors, photos or ads. Our brand is what students, parents, academic institutions, alumni, companies and outside observers think and feel when they think about the Galveston Campus of Texas A&M University. A consistent representation of our brand helps build a positive impression of the campus among all of our audiences.

 

Brand Positioning    

Texas A&M University at Galveston is fulfilling a critical component of Texas A&M University’s sea-grant mission and driving the blue economy in the Gulf Coast Region.

Discovery & Innovation for the World
We are innovating for the future with impactful research and discovery that explores the broad impacts of humans and the environment along our coast and in our oceans to safeguard our planet’s most valuable and underexplored resource – our oceans.

Transformational Education for all Students
We are educating for the future with adaptive scholarship and academic programs that prepare our students to pursue their field of passion.

Impact on the State, Nation and the World
We are supporting the blue economy through integration of research and scholarship in our specialized fields with a steadfast commitment to serve the greater good near and far.

Benefits of Consistent Branding    

Benefits for Texas A&M-Galveston Units:

Why standardize and work with campus Marketing & Communications to implement brand strategy?

  • Reduces workload and time commitment for staff tasked with maintaining a Texas A&M-Galveston unit brand presence.
  • Reduces cost through coordinated activities. In a marketplace of highly-fragmented media, the cost of reaching fragmented audiences is much higher and difficult to justify.
  • Confirms your credibility as part of a larger, unified brand. We are stronger when we speak as one.
  • Initiates greater loyalty from students, staff and former students.
  • Creates collective ability to shape and manage successfully under one core brand over time.
  • Supports effectiveness of media relations through more unified identity and targeted messaging.


Benefits for Our Target Audience and Stakeholders

What is the value of a unified brand strategy?

  • Communicates a comprehensive picture of our core values and reputation.
  • Builds emotional connection and pride associated with one core brand.
  • Providing consistent representation and helps audiences understand the breadth and depth of our organization.
  • Delivers messages faster, creates a consistent image and strengthens brand recognition by creating a seamless, compelling experience across all of our communication channels.