Dr. Victor Viser

Assistant Instructional Professor
and Assistant Head
Department of Liberal Studies,
Texas A&M at Galveston.

(409) 740-4556

Bldg# 3007, Office 130


Ph.D., Temple University, 1995.
M.A., Our Lady of the Lake University, 1991.
B.S., University of Texas at Austin, 1983.

Current Position:

Assistant Instructional Professor and Assistant Head, Department of General Academics, Texas A&M at Galveston.

MAST Courses Taught:
  • COMM 449 (Communication Activism)
Courses/Areas Taught – Undergraduate and Graduate:
  • Mass Communication

  • Communication Activism

  • Interpersonal Communication

  • Mass Media, Law and Society

  • Political Communication

  • American Studies

  • Business Communication

  • Gender Identity in American Advertising

  • Speech Communication

  • Public Relations

  • Advertising

  • Film History

  • Media Writing I & II

  • Women’s Studies

  • The Roaring ‘20’s

  • Narrative Strategies


Articles in Refereed Journals and Edited Books

“Social Identity Formation in Mid-Passage: American Advertising Imagery,” Prospects, Vol. 27, pp. 515-546, 2003.

“Winning the Peace: American Planning for a Profitable Post-War World,” Journal of American Studies, 35:1, pp. 111-126, 2001.

“Thematics and Products in American Magazine Advertising Containing Children,” Communication Quarterly, 47:1. pp. 118-132, 1999.

“Geist for Sale: A Neoconsciousness Turn Through Advertising in Contemporary Consumer Culture,” Dialectical Anthropology, 24:1, pp. 107-124, 1999.

“Mode of Address, Emotion, and Stylistics: Images of Children in American Magazine Advertising,” Communication Research, 24:1, pp. 83-101, 1997.

“Mental Imagery and Emotional Responses to Opposing Types of Music” (first author, with Thomas Gordon), Journal of Mental Imagery, 20:3 & 4, pp. 169-190, 1996

“Commodification as a System of Signs in the Contemporary Historical Bloc,” Dialectical Anthropology, 19:1, pp. 109-127, 1994.

Art Works /Publications and Other Projects

Yizkor Memoriam Book, 2013. Large folio, limited edition publication of images documenting historic synagogue bronzes and plaques. Photographer. Sponsored Creative Work – Congregation Beth Jacob – Galveston Island.

“Galveston Scottish Rites Temple Stage Scenery Documentation Project,” 2013. Photographer. Project designed to document in situ and catalog, in ritual narrative order, the over 80 extremely rare and fragile 70’ x 25’ scene drops designed, constructed, and painted by vaudevillian stage theatre crafters in the 1920’s.

Works in Progress

So Flash: Building the Modern New Zealand Advertising Agency, 1965-1985. Professional industry publications include over 200 full-length e-zine articles, blog articles and case studies on mass communication, advertising, culture, technology, and society.

Teaching & Research Experience In Higher Education:

2013 – Present Texas A&M University Galveston – Department of General Academics Assistant Instructional Professor, Assistant Department Head

  • Instructor of communication courses.

  • Course preparation including development of syllabi and interactive and collaborative learning components.

  • Interim Program Director of the Maritime Studies Program.

  • Development of new Texas A&M University Galveston major and minor proposal for Coastal and Marine Communication. Working in collaboration with Department of Marine Sciences, constructed major proposal as an interdisciplinary product integrating communication and ocean and coastal resources science.

  • Member of the Academic Professional Track Faculty Committee.

  • Co-Chair, Student Travel Safety Committee.

  • Chair, General Academics Department Name Change Committee.

  • Present and previous memberships held in the International Communication Association, National Communication Association, International Association of Business Communicators, Popular Culture Association, American Studies Association, and International Association of Egyptologists.

2011 – Present Galveston College – Communication Department Lecturer

  • Instructor of speech communication, interpersonal communication, business communication, and motion picture history courses.

  • Course preparation including development of syllabi, lectures, text selection, and construction of on-line and distance learning components.

  • Student interactions and general counseling as it concerns the courses at hand, as well as the student’s scholastic future and/or their professional career.

  • Volunteer 2013 Theater Faculty Search Committee.

1998 – 2005 Penn State University – School of Humanities, Harrisburg, Pennsylvania Assistant Professor of Communication

  • Instructor and researcher of speech communication, advertising, public relations, mass communication, media writing, media theory, mass media and society, popular culture, and American studies. Teaching duties included instruction at both the undergraduate and graduate student levels.

  • Member of an interdisciplinary School of Humanities with cross-department lecturing duties in Communication, American Studies, Women’s Studies, and Art History.

  • Communication Program Coordinator tasked with curricular redevelopment of complete program and coordination of the Communication Internship Program.

  • Faculty Advisor and contributor to the university literary journal; Faculty Advisor to the campus radio station.

  • Member of several governance and advisory committees including Student Recruitment and Retention Committee, Research Committee, and Faculty Senate.

1994 – 1998 York College of Pennsylvania – School of Communication, York, Pennsylvania Assistant Professor of Communication

  • Instructor and researcher of communication including speech/rhetoric, broadcasting and video production, cross-cultural communication, mass communication, and creative writing.

  • Member of several governance committees including the Finance Committee, the Human Subjects Research Committee, and the Faculty Senate.

  • Coordinator of the Communication Internship Program.

  • Prolific publication and conference paper delivery record.

  • Faculty Advisor to the campus radio and television stations.

  • Television production facilities coordinator.

  • Forensics tournament judge.

1992 – 1994 Temple University – School of Communication, Philadelphia, Pennsylvania Instructor and Research Assistant in Mass Communications

  • Instructor of mass communication, media aesthetics, narrative strategies, media production analysis, and writing for the media.

  • Research Assistant in the area of Communication Science; several papers published as a result of the efforts.


ADDY Award – Advertising Federation of America, Director, Best Television Campaign.

ADDY Award – Advertising Federation of America, Director, Best Television Commercial.

Imagineer – Mind-Science Foundation for United Way Waiting Room Lectures Series.