Typography is another device that can reinforce a consistent visual identity. Two font families were carefully selected for communications materials: ITC New Baskerville and Frutiger. ITC New Baskerville is a traditional serif typeface. Frutiger is a sans serif typeface with a clean, modern look. These typefaces complement each other and work well with our Primary Mark and logos. Two stylized typefaces in our brand font family are Aachen, which has a bold, collegiate feel, and Sloop, a script for more formal communication. These stylized typefaces should be used sparingly as design accents.
Under special circumstances where brand fonts are unavailable, Georgia may replace Baskerville and Arial may be used in place of Frutiger. Use Impact in place of Aachen for bold emphasis.
For online material, you may use Georgia, Arial and Impact, or Google/web font equivalents to the typefaces in the Aggie Fonts family.
Script fonts are intended for invitations and formal pieces. Any specialty, stylized font should be used sparingly.
For more information about A&M branding as a whole please visit the Texas A&M University's Division of Marketing & Communications or the Texas A&M University System's Office of Marketing and Communications pages.