Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.
Aggie Maroon™ is a custom Pantone® color created to offer a standard hue for all maroon used to promote or represent Texas A&M. Following are formulas for achieving Aggie Maroon™ for commercial printing and web:
For 4-color Offset Printing:
C=15 M=100 Y=39 K=69
For spot-color Offset Printing:
Pantone Yellow 012 - 9.00
Pantone Rubine Red - 36.00
Pantone Black - 25.00
Pantone Trans. White - 30.00
Pantone Yellow 012 - 13.90
Pantone Rubine Red - 70.00
Pantone Black - 16.10
Print Color Palette (CMYK)
Pieces designed for commercial printing will use either 4-color process (CMYK = cyan, magenta, yellow, black) or spot color using a Pantone® number (often referred to as PMS, which stands for Pantone Matching System®). Other printing methods, such as using a laser printer or a digital press, may require test prints to determine which color mix works best on individual devices.
Electronic Color Palette (RGB/Hex)
The web color palette uses RGB (red, green, blue) or hexadecimal codes to achieve certain colors on screen. Because computer monitors, operating systems and browsers vary wildly, the web palette contains multiple shades and tints of the print palette.
For more information about A&M branding as a whole please visit the Texas A&M University's Division of Marketing & Communications or the Texas A&M University System's Office of Marketing and Communications pages.