The primary color palette is the basis of the overall color scheme. Aggie Maroon should always have a strong presence. Secondary colors are used in smaller proportion and should never overwhelm the primary colors. Accent colors are utilized in small amount to highlight or balance compositional elements.


The colors below are for printed materials. Both Pantone spot colors and CMKY percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.

Print Palette


The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different so there may be slight variation across devices.

Web Palette

For more information about A&M branding as a whole please visit the Texas A&M University's Division of Marketing & Communications or the Texas A&M University System's Office of Marketing and Communications pages.

Bob Wright

Robert "Bob" Wright
Executive Director of Marketing and Communications

tel. (409) 740-4840
cell. (713) 586-9870
fax. (409) 740-4407

Shantelle Patterson

Shantelle Patterson
Communications Specialist

tel. (409) 740-4850
fax. (409) 740-4407

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