|"Piled Higher and Deeper" by Jorge Cham
Students, recent graduates, and professors new to academia may need to distinguish themselves from other researchers with similar names. Established scholars may need to ensure that readers can find all of their publications, no matter which form of their name was used at the time of submission. Researcher identifiers and researcher profiles can help solve these and other problems.
The Texas A&M University Libraries have a guide to researcher ID: http://guides.library.tamu.edu/researcher_ids
With a Google Scholar page, you can provide profile information about yourself and collect your publications in one easy-to-find location. Google uses crawlers and algorithms to find and collocate citations, so researchers (unfortunately!) do not have absolute control over their publication lists. However, there is still a lot you can do to build and refine your list.